60 years of shut collaboration with nature has motivated Fjällräven to maintain discovering new methods of creating useful, sturdy, and timeless merchandise. Fjällräven’s core worth of sustainability is current in each design, motion, and initiative undertaken by the corporate. Sustainability additionally fuels the model’s fixed need to encourage extra folks to find and benefit from the open air, thereby contributing to extra widespread curiosity in nature and its safety.
In 1960, Fjällräven’s founder Åke Nordin created the ultra-strong however light-weight backpack Lätt at a time when most backpacks had been cumbersome, uncomfortable, and never doing a very good job of supporting one’s trekking expertise. Whether or not you’re trekking by way of the foothills within the south or the mighty valleys within the north, your garments and tools ought to be the very last thing in your thoughts. They’re there to assist your expertise, not outline it – that’s in the end nature’s job.
With the Lätt backpack got here not solely a extra comfy method of trekking, but additionally a purpose for extra folks to think about trekking as an outside exercise that they may take pleasure in. The concept of making merchandise that make nature accessible to extra folks caught, and it’s what drives improvement at Fjällräven to this present day.
Trekking actions in hotter climate want ventilating, light-weight, quick-drying, packable garments and tools. Fjällräven makes use of G-1000 Air Stretch and G-1000 Lite Eco (each constructed from tightly woven recycled polyester and natural cotton) that provide versatile performance on path after path.
G-1000 is Fjällräven’s personal hardwearing and versatile cloth, a well-proven outside traditional that makes certain you’re nicely ready for any kind of journey. It’s each rugged and versatile, and has a particularly comfy really feel – the extra you put on it, the higher it will get. As with all G-1000 merchandise, they’re straightforward to change with Greenland Wax. For extra water-repellency, apply wax. For extra airflow, wash the wax out.
Wherever you find yourself trekking, Fjällräven is assured that their garments and tools will be capable to contribute to numerous nice reminiscences – this summer season and for a lot of summers to come back. See you on the market.